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Why Choose Wool For Your Rug?

Why Choose Wool For Your Rug?

Nicholas Blake |

Why Choose Wool?

Benefits of the Fiber 

Why wool sheep image

Wool has been the standard fiber used in floor covering for centuries. It naturally possesses all the inherent performance properties you want in your soft flooring that synthetic products try to emulate, but can’t always achieve.

Stanton has a wide selection of the highest quality, all-natural wool styles. 


Renewable Resource

As wool is a renewable resource, it has a less negative impact on the environment. Each year the supply is replenished! Wool production requires minimal synthetic inputs and energy, making it a low-impact choice compared to many synthetic fibers.

Stain Resistant

Wool is inherently stain-resistant, making chemical stain protection treatments unnecessary.


Wool boasts a remarkable 100% biodegradability, meaning that at the end of its lifecycle, it effortlessly returns to the earth, leaving behind no harmful residues or waste. 



Wool is hypo-allergenic, perfect for those with a high sensitivity to allergens. Additionally, wool possesses natural resistance to dust mites, mold, and mildew, further enhancing its suitability for allergy-prone individuals by creating an inhospitable environment for common allergens


Flame Retardant

Wool is a natural flame retardant, which prevents it from igniting easily and will self-extinguish when the heat source is removed.



Naturally Resilient

Wool is naturally resilient. Wool fibers have a high resistance to crushing or matting.



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